I’m a multidisciplinary professional who blends data, design, and AI to drive growth in a strategic and authentic way. I combine analytical thinking with creative vision to help businesses scale with consistency and originality.

Throughout my journey, I found in the intersection of data, design, and technology a path to create real connections and fuel purposeful growth.

I’m driven by performance, but I believe numbers only tell the right story when paired with context, creativity, and strategic thinking. My work balances structure and sensitivity: I analyze data, design user journeys, automate processes, and craft experiences that make sense for users — and deliver results for those building them.

Rather than follow formulas, I like to dive deep: to understand what’s stuck, what can evolve, and what needs to be reinvented. I get into the details, because I know that’s where the real breakthroughs happen. I’ve led growth, CRM, media, data, and SEO initiatives — always with an integrated view across acquisition and retention.

That’s how I work: data-driven, customer-first, and grounded in strategic design.